Comparing Blueberry Juices

HONEST LABELLING

Nutritional Labels can be misleading and in many jurisdictions including Canada, policing of label information to ensure accuracy is almost non existent. Thus it is very important that the consumer educate themselves about the product they are buying to ensure they are truly getting the product they want.

Unfortunately, for naturally derived products such as fruit juices, some producers will list the nutritional facts based on the original fresh ingredients and not the actual finished product. This can be particularly misleading when it comes to vitamin "C" content. Products made from fruit must be pasteurized in some way to kill the naturally occurring bacteria and yeast in order to make the product safe and shelf stable. The most common form of pasteurization is heat pasteurization, and pasteurization will greatly reduce and usually eliminate the vitamin "C" content of the product. So if you read a juice nutrition label that indicates the presence of vitamin "C", they have either been added after the pasteurization, and by law they must be identified as "vitamin "C" or abscorbic acid added", or the manufacturer is presenting a misleading nutrition label.

The nutrition label of Van Dyk's 100% Pure Wild Blueberry Juice represents the content of our actual juice as determined by an independent government certified testing facility.

Nutritional Label