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Title_VanDyks

Press Release Nov 15, 2005

NOVA SCOTIA BLUEBERRYJUICE BEATS OUT INDUSTRY GIANTS FOR "BEST IN WORLD"

FOR IMMEDIATE RELEASE


Nova Scotia: Monday, November 14, 2005 -- Van Dyk's Health Juice Products Ltd. has just been awarded the 2005 World Juice Innovation Award for their 100% pure, not from concentrate Wild Blueberry Juice. This prestigious award was announced at the 2005 International World Juice Congress, held in Madrid Spain, as part of the 4th annual World Juice Innovation Awards banquet.

Up against entries from the world juice manufacturing giants including recognized international brand names such as Minute Maid and Tropicana, this family run Nova Scotia firm came out the winner as their 100% Pure Wild Blueberry Juice was declared the best new juice innovation in the world. On Van Dyk's Pure Wild Blueberry Juice the judges remarked: "Most blueberry juice drinks contain a relatively small percentage of juice and some added sugar, whereas Van Dyk's produce a 100% juice with no additives. The result is a great tasting, natural product packed with antioxidants prized by health conscious consumers." "The winning juice product combines genuine innovation with a winning taste", the award jury stated.

Van Dyk's Health Juice Products Ltd. is a thriving family run business located in Caledonia, Queens County on Nova Scotia's South Shore. Owner operator, Case van Dyk was not content to be one of Nova Scotia's largest independent wild blueberry producers so he and his wife Riek, set out to produce a high quality pure health juice product from Nova Scotia's Provincial Berry. The result was a 100% pure, not from concentrate, wild blueberry juice, which taste great and has hit the market running.

Earlier this year Van Dyk's Health Juice Products Ltd. also received the Nova Scotia Business Inc.'s "Exporter of the Year" award for the Canadian market, and now this Nova Scotian product has captured the prestigious World Juice Innovation Award. "I am proud and I am thrilled with the news of this international award" said Mr. van Dyk. "We wanted to produce a world class product or nothing at all, and now we have tangible proof that we have succeeded." "This is great news for Van Dyk's Health Juice Products Ltd. and it is great news for the wild blueberry industry in Nova Scotia. By creating high quality value added products here in rural Nova Scotia we are creating home grown wealth and proving that Nova Scotian products can compete successfully on the world stage" said a smiling Mr. van Dyk.

Van Dyk's 100% Pure Wild Blueberry Juice is distributed and marketed throughout Canada and expanded to the Midwest US market earlier this year. "This international award will have a significant positive impact on our US expansion efforts and our entry into the European Market," said Mr. van Dyk.

The success Van Dyk's Health Juice Products Ltd. has had to date is in part due to the tremendous support and guidance received from several agencies as the business got established. Mr. van Dyk stated "Agriculture & Agri-Food Canada, the Atlantic Canada Opportunities Agency, the Nova Scotia Department of Agriculture and Fisheries and the National Research Council Industrial Research Assistance Program have all contributed to our success. These agencies have an important role to play in helping small business flourish and grow from a Nova Scotian base and we are very thankful for their help."

World Juice 2005 brought together over 300 decision-makers from the global juice industry. Some of the companies represented include Gerber Foods, Coca Cola, PepsiCo, Ekes Granini, Welch's Refresco, Migros, Danone, and Asda Walmart. The Annual World Juice Innovation Awards began four years ago with an award for Best New Juice Product and one for Best New Process or Packaging Innovation.


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For further information, please contact:
Case van Dyk, President
Van Dyk's Health Juice Products Ltd.
t. 902.682.2474
vandykca@ns.sympatico.ca

or
Randy MacDonald, Business Manager
Van Dyk Health Juice Products Ltd..
t. 902.542.4405
randymacdonald@vandykblueberries.ca

Website of Van Dyk's Health Juice Products Ltd.:
www.vandykblueberries.ca

Website of World Juice Innovation Awards
http://www.agra-net.com

 

award



©2007 Van Dyk's Health Juice Products Ltd.